Marketing Executive

1 day ago

Cape Town, South Africa ESP AFRICA Full time

Marketing executive - ESP Africa
Cape Town
ESP Africa is searching for a dynamic and energetic marketing executive to join our vibrant team in Cape Town. If you are a creative thinker with a passion for marketing and a flair for innovation, this is your chance to drive our brand to new heights. We want to hear from you
**Key responsibilities**:
**Develop and implement marketing strategies**: Craft and execute captivating marketing plans that resonate with our audience and align with our goals.
**Campaign management**: Lead diverse marketing campaigns across digital, social media, print, and event channels.
**Content creation**: Develop engaging content for brochures, newsletters, social media posts, and our website.
**Market research**: Analyse market trends, customer needs, and competitors to keep us ahead of the curve.
**Brand management**: Ensure consistent messaging and positioning across all marketing channels.
**Analytics and reporting**: Monitor campaign performance and provide insightful reports to optimise strategies.
**Budget management**: Manage marketing budgets effectively for maximum return on investment (ROI).
**Collaborate with cross-functional teams**: Work closely with sales, product development, and design teams to ensure seamless marketing efforts.
**Event planning**: Coordinate and manage promotional events, trade shows, and other exciting marketing activities.
**Skills and qualifications**:
**Educational background**: Bachelor’s degree in marketing, business administration, or a related field.
**Experience**: Marketing experience, preferably in a similar role.
**Communication skills**: Excellent verbal and written communication skills for creating engaging and persuasive content.
**Creativity**: A creative thinker with innovative ideas for standout marketing campaigns and materials.
**Analytical skills**: Proficient in analytics tools to measure campaign success and uncover actionable insights.
**Project management**: Strong organisational and time management skills to handle multiple projects.
**Technical skills**: Familiarity with marketing software and tools like Google Analytics, CRM systems, and content management systems.
**Team player**: A collaborative spirit to work effectively with cross-functional teams and external partners.
**Attention to detail**: A keen eye for accuracy and quality in all marketing outputs.
**Adaptability**: Ability to adapt to changing market conditions and business needs.
**Time management**: Excellent organisational skills to meet deadlines and manage multiple tasks.
**Preferred skills**:
Experience in graphic design and video production
Knowledge of CRM systems
Familiarity with market research techniques and tools
Understanding of B2B and B2C marketing strategies

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