Marketing Executive

**Job Number** 24154260
**Job Category** Sales & Marketing
**Location** The Westin Cape Town, Convention Square, Cape Town, South Africa, South Africa VIEW ON MAP
**Schedule** Full-Time
**Located Remotely?** N
**Relocation?** N
**Position Type** Management

**Function**

Reporting Directly to the Director of Sales and Marketing, the successful incumbent will be responsible to promote on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the consumer. Focus is awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Hotel Operations Departments (F&B / Catering/ Rooms / Spa) promotions, both to hotel guests and to local patrons. The Marketing associate is fully connected into resources in their region; building deep partnerships with their regional e-commerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. Success is measured by how well they help drive the total sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.

**Required Experience & Qualifications**
- Tertiary diploma or degree required (Communications, Marketing or Business)
- Marketing experience, preferably in Hospitality within an International Hotel Brand.
- Strong understanding of the digital environment as a distribution and marketing / engagement channel
- Experience with digital marketing / direct response campaigns
- Experience managing external agencies (e.g. media, creative)
- Excellent communication skills; Demonstrated poise, tact and diplomacy
- Organized, detail-oriented and deadline-sensitive
- Strong customer service orientation essential; Takes initiative, anticipates needs
- Digital native and fast-learner.
- Understanding of the online production process a plus
- Must be able to speak, read, write and understand English, an additional language is beneficial
- Excellent internal and external communication skills, both verbal and written
- True Brand ambassador
- Event management / organizational skills
- Understanding of consumer trends in the digital sphere
- Innovative, proactive and resourceful
- Passion for the travel & hospitality industries
- Ability to analyze data and establish appropriate action plans

**Key Responsibilities**

**Hotel Marketing and Advertising**
- Executes annual marketing plan to budget, in consultation with the Senior Leaders in the hotel.
- Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
- Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
- Manages F&B media schedules and verifies prompt settlement of accounts.
- Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
- Maintains frequent, active engagement with Cluster e-commerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
- Verifies all advertising for the hotel in digital channels is in alignment with brand voice.

**Social Media Content Management**
- Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
- Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
- Actively sources influencers to work with the hotel and manages their stay/experience combined with output agreements
- Create content and capture photos in hotel facilities to be distributed online and offline through social media channels.

**Public Relations and Visual Asset Management**
- Manages the execution of hotel sponsored events, community relations activities, and press promotional activities.
- Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s) as required.
- Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
- Manages photo shoots for seasonal