Vehicle Personalisation Marketing

Understand the Accessories business from a commercial perspective
- Understand local and regional competitive landscape on vehicle accessories
- Identify opportunities to increase dealer channel accessories revenue YOY
- Compile and manage the annual business plan and present it to key stakeholders (BoD Submission)
- Forecast, monitor and report on monthly revenue

**Marketing**
- Cross functional collaboration with Marketing Communications and/or local agency to develop sound marketing strategies and tactical plans
- Manage the dealer accessory catalogues
- Content creation for marketing material such as brochures, press releases etc.
- Manage, maintain, and report on Ford’s Accessories website
- Provide support for marketing events such as accessorizing vehicles and marketing material
- Plan and implement launch of eCommerce platform for accessories
- Compilation and publishing of dealer bulletins
- Provide support for dealer and Zone Manager queries

**Planning**
- Submit Vignette’s to IMG VP - Vehicle launch/ADHOC request
- Develop and submit business cases for new and upcoming accessories
- Develop and implement Go-To-Market strategies for future vehicles’ accessories
- Liaise with New Model teams to ensure successful launch of accessory range for future vehicles
- Liaise with VP engineers to ensure timeous launch of key accessories
- Engage Product Marketing personnel to understand vehicle features and capabilities

**Pricing & Inventory**
- Stocking of accessories in PDC - Forecast to PS&L
- Manage pricing strategies for accessories
- Maintain and report on monthly pricing actions for all dealer channel accessories
- Liaise with Supply Chain to maintain healthy stock levels
- Liaise with Purchasing team to ensure timeous launch of key accessories

**Presentations and Reporting**
- Provide feedback by presenting in cross functional forums such as Go-To-Market, Franchise Room, Dealer Meetings and VP Status meetings
- Liaise with Purchasing team to ensure timeous launch of key accessories
- Prepare reports as and when required for various meetings
- Bachelor’s degree or equivalent in Marketing/Engineering related field
- Min 5 years’ Retail Automotive industry experience
- Accessory Aftermarket experience is advantageous
- Sales experience is an advantage
- Detailed knowledge of vehicle accessories market particularly light commercial vehicles
- Up to date on the latest trends and technologies impacting vehicle accessory sales
- Occasional travel across the dealer network, Ford suppliers and competitors will be required, therefore a valid driver’s license is a must

Fluency and proficiency in English is a must
- Understand the Accessories business from a commercial perspective
- Understand local and regional competitive landscape on vehicle accessories
- Identify opportunities to increase dealer channel accessories revenue YOY
- Compile and manage the annual business plan and present it to key stakeholders (BoD Submission)
- Forecast, monitor and report on monthly revenue

**Marketing**
- Cross functional collaboration with Marketing Communications and/or local agency to develop sound marketing strategies and tactical plans
- Manage the dealer accessory catalogues
- Content creation for marketing material such as brochures, press releases etc.
- Manage, maintain, and report on Ford’s Accessories website
- Provide support for marketing events such as accessorizing vehicles and marketing material
- Plan and implement launch of eCommerce platform for accessories
- Compilation and publishing of dealer bulletins
- Provide support for dealer and Zone Manager queries

**Planning**
- Submit Vignette’s to IMG VP - Vehicle launch/ADHOC request
- Develop and submit business cases for new and upcoming accessories
- Develop and implement Go-To-Market strategies for future vehicles’ accessories
- Liaise with New Model teams to ensure successful launch of accessory range for future vehicles
- Liaise with VP engineers to ensure timeous launch of key accessories
- Engage Product Marketing personnel to understand vehicle features and capabilities

**Pricing & Inventory**
- Stocking of accessories in PDC - Forecast to PS&L
- Manage pricing strategies for accessories
- Maintain and report on monthly pricing actions for all dealer channel accessories
- Liaise with Supply Chain to maintain healthy stock levels
- Liaise with Purchasing team to ensure timeous launch of key accessories

**Presentations and Reporting**
- Provide feedback by presenting in cross functional forums such as Go-To-Market, Franchise Room, Dealer Meetings and VP Status meetings
- Liaise with Purchasing team to ensure timeous launch of key accessories
- Prepare reports as and when required for various meetings