Marketing Manager
3 weeks ago
Key Responsibilities:
- Formulate, manage, and implement strategic marketing and brand initiatives.
- Oversee daily operations of the in-house marketing team and liaise with external resources.
- Develop and maintain a cohesive social media strategy, focusing on storytelling and audience engagement.
- Identify and collaborate with relevant media and influencers to amplify brand messaging.
- Create and oversee all marketing materials, including direct campaigns, sales collateral, and press releases.
- Monitor and analyze campaign performance, making necessary adjustments to ensure relevance and effectiveness.
- Conduct market analyses and monitor competitive activities to inform strategies.
- Ensure efficient workflow and adherence to deadlines across all marketing channels.
- Manage multiple projects simultaneously, keeping all stakeholders informed of progress.
- Attend internal and external meetings to coordinate marketing outputs.
- Collaborate with the marketing team and agencies to create project timelines and plans.
- Maintain quality control of all marketing outputs.
- Write and distribute press releases to media contacts.
- Oversee the management of a digital asset management (DAM) system.
- Establish and maintain a client database in collaboration with the marketing team.
Requirements:
- Bachelors degree in Marketing, Communications, or a related field.
- Minimum of 5 years of marketing management experience, in luxury hospitality.
- Highly organized with the ability to thrive in a fast-paced, high-pressure environment.
- Strong attention to detail and critical thinking skills.
- Self-starter with a proven ability to manage multiple projects and meet deadlines.
- Exceptional time management and organizational abilities.
- Experience in PR and copywriting is advantageous.
- Highly active on social media with a strong understanding of current trends.
- Own transport is required.
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