Head of Marketing

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.
This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.
About the role
In partnership with the South Africa leadership team, deliver Haleon South Africa’s ambition to become one of the most innovative, best performing and trusted Consumer Healthcare Companies in South Africa.
Accountable for all Marketing activities across the Consumer Healthcare portfolio. Meet everyday healthcare needs of South African consumers by building consumer preferred brands, differentiated by science and insight driven innovation. Delivered by a high performing, continuously growing and engaged Marketing Team.
Key responsibilities

- Responsible to deliver annual financial targets.
- Drive Penetration through strong activation of core range and successful new product launches (innovation) to grow our brands ahead of the categories we compete in & strengthen brand equity.
- Manage strategic alliances between Haleon & agency partners (media, creative and other suppliers).
- Lead digital transformation strategy, setting digital council, establishing clear governance to evaluate performance on digital/social optimized by channel, consumer.
- Lead digital capability building with team including the following: digital research into consumer/HCP behaviors, managing website and social assets performance and guiding on content, SEO, e CRM, social media, mobile/portable, digital innovation, etc.
- Responsible for the co-ordination of cross-functional activities between Marketing, Commercial Excellence, Sales and Global Support Functions within Haleon.
- Drive portfolio priortization based on Brand Strategic Resource Allocation (SRA) and Marketing Operating Model (Global v Local); high interaction and engagement between the local market and BU & Global Category Marketing.
- Lead a team of Marketing Managers, Senior/Brand Managers & Sales and Innovation/Artwork team. To attract, develop, promote and retain key talent.
- Embed the new behaviors to drive actions and decisions– consumer first always, collaborate for impact, unlock value at pace, Grow myself and others.

Scope of Accountability

- Provide details of any scope data relevant to the role e.g. the net sales that the role supports / generates or budget responsibility.
- Strategic Planning.
- In order that the overall company and strategic brand objectives are achieved, delivers and executes strategic long, medium- and short-term plans for brands by:
- Developing strategies that will deliver the 3-year consumption, sales, profit, marketing and expert objectives for the categories.
- Analysing past performance, economic variables etc, against the backdrop of world-wide portfolio, growth and profit objectives, in collaboration with Area/Category Teams.
- Ensures development and execution of detailed 1-year plans for all new and existing brands which will ensure the achievement of strategic objectives in conjunction through Brands team, in partnership with Area/Category Teams and aligned agencies. Includes an integrated HCP multichannel marketing strategy where appropriate.
- Full responsibility for the development and implementation of all marketing and expert related aspects of the 3/1 Plan.

Execution Powerhouse:

- In order that plans are successfully implemented, and commercial and business objectives are met, directs and co-ordinates the implementation and achievement of agreed plans by:
- Providing advice and direction.
- Embedding continuous learning from successes and failures.
- Initiating and co-ordinating progress on all projects.
- Facilitating implementation with other functions within the organisation as well as with aligned agencies.

Data & Analytics:

- In order to determine potential impact on plans as well as identify future opportunities, monitors, analyses and evaluates market place developments relating to:
- Own and competitive developments.
- Sales and supply chain performance.
- Consumer, Expert and Customer behaviour.

Agility

- Adapts to accommodate changes in market conditions by devising and implementing new action plans, in order to ensure the brands, retain their competitive advantage.

People Leadership:

- As part of the SA Consumer Healthcare Leadership Team, provides input into the overall leading of the Consumer Healthcare business in South Africa.
- Coach and develop direct reports.
- Motivate and support the team through appropriate reward and recognition programmes.
- Identifying training and development needs via the regular check-ins.
- Foster open an honest style within the team.
- Ensure that all team members always act professionally and set the appropriate example.
- Create and encourage an innovative team climate which results in superior performance.
- Maintain the highest standards of team effectiveness within the local Marketing Organization, across functions and with BU/Global Category Team.
- Demonstrate Values and Expectations-based Leadership and Enterprise thinking.
- Deliver a transparent talent review and career succession planning process.
- Drive commercial understanding across Sales, Commercial Excellence, Finance, Global Support Functions and Value Chain.

Business Leadership

- In order to ensure overall strategic objectives are met carries out marketing leadership duties:
- Working within AP Spend budget parameters.
- Monitoring progress towards achieving objectives.
- Providing input into overall planning of business.
- Liaising with other functions and departments regarding issues such as distribution, production, R&D, sales performance, etc.
- Liaising with BU/Category organization regarding best practices, global strategies, R&D etc.
- Develops a loyal consumer franchise for the company’s brands by creating positive brand perceptions, associations and usage experiences, through tools such as advertising, promotion and supply chain management, in order to build strong brands and ensure the long-term profitability of the company.

Corporate Governance

- In-depth knowledge of products.
- Understands and abides by Haleon policies and procedures.
- Conducts Management Monitoring.
- Communicates effectively with senior management, peers, marketing and other departments.
- Is a respected individual with Haleon customers and staff.
- Use our values and expectations to drive actions and decisions, role model values and expectations.

Qualifications and skills
Essential

- A university degree
- Minimum 10+ years marketing experience, supplemented by related experience in the sales discipline.
- Good understanding of the complex economic and socio-political environment in South Africa in order to successfully formulate strategies within these constraints.
- Insight into and understanding of consumer, expert attitudes, behaviour and motivations.
- Sound technical knowledge about medicines, diseases and available treatments within each of the relevant product categories.
- Sound technical knowledge of brand building, advertising, media and marketing research disciplines.

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.
Diversity, Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.