Senior Specialist, Marketing

2 months ago

Johannesburg, South Africa Mastercard Full time

Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a
culture of inclusion
for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Title and Summary
Senior Specialist, Marketing
Job Overview
We are seeking a dynamic and detail-oriented Marketing Senior Specialist to join our team. The ideal candidate will have a strong understanding of digital and traditional marketing channels, experience in crafting campaigns, and a knack for analysing data to inform decisions. This role is responsible for developing and implementing marketing strategies that align with business goals, fostering customer engagement, and improving the company’s brand positioning in the marketplace.
Key Responsibilities:

- Develop, execute, and monitor marketing campaigns across various channels (digital, print, social media, email, etc.).
- Collaborate with internal teams (e.g., Business development, product etc) to align marketing strategies with company objectives.
- Conduct market research to identify trends, customer needs, and competitor strategies.
- Analyse campaign performance using specified measures and evaluation metrics.
- Manage budgets for marketing campaigns and ensure cost-effectiveness.

All About You:

- Bachelor’s degree in marketing, Communications, or a related field.
- 3 - 6 years of experience in marketing, preferably in digital marketing or a related area.
- Strong written and verbal communication skills.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Creativity and attention to detail.
- Candidates must be eligible to work in South Africa, as well as eligible to apply for travel visas as required by travel needs which might arise from time to time.
- Ability to work independently and as part of a team.
- Strong organizational and time management skills.
- Flexibility and adaptability in a fast-paced environment.
- This role is ideal for candidates with a passion for marketing, a data-driven mindset, and a desire to contribute to impactful campaigns.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

- Abide by Mastercard’s security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

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