Paid Media Specialist

18 hours ago


South Africa Jobted ZA C2 Full time

Responsibilities:

- Paid media strategy.

- Develop and execute comprehensive paid media strategies across platforms like Google, Meta, LinkedIn, and other relevant channels.

- Conduct thorough keyword research, audience targeting, and ad placement to maximize ROI.

- Campaign optimization.

- Monitor, analyze, and optimize paid media campaigns to meet key performance indicators (KPIs) and business objectives.
- Manage and allocate budgets effectively across various paid media channels, ensuring optimal performance and efficient use of resources.

- Provide regular budget and performance reports to stakeholders.

- Provide actionable insights and recommendations for continuous improvement.

- Collaboration with creative teams.

- Work closely with the creative team to develop compelling ad copy, visuals, and other creative assets that align with campaign objectives.

Requirements:

- Bachelors degree in marketing or equivalent.

- Minimum of 2 years experience in paid digital media.
- Advertising or Media Agency experience and advantage.

- Strong Excel proficiency.

- Proven experience in digital media with a strong emphasis on paid media campaign management.

- In-depth current knowledge of Google Ads and Facebook Campaign Manager.

- The media buying experience with other Social Media platforms, like TikTok, Microsoft Ads, Twitter, and LinkedIn.

- Familiarity with SEO best practices and their integration with paid media strategies.

- Good knowledge of CRM systems.

- Excellent written and verbal communication skills.



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