PPC Administrator

At Skills Academy our vision is to permanently change as many lives as possible through accessible quality education. We are a young company looking to make a big impact and we need a driven, people oriented **PPC Administrator** to join us in our ambitious goal.

We are a values based company, and we are looking for someone who lives by our values of:

- Respect
- Integrity and Honesty
- Growth
- Care & Commitment
- Fairness & Consideration
- Service and Generosity

With these values, and the people to embody them, we believe we can take the educational sector of South Africa by storm. Our company is focused on growth like no other, we believe that in order to grow the company we need to grow the people. So if you want to learn, to develop yourself and to be part of actually making a difference then Skills Academy is the place where you belong.

Would you like to be part of the team?

**PPC Specialist job description**
- Implementing paid search strategies by optimizing current strategies.
- Ensure that negative keywords lists are updated regularly to ensure no valueless clicks.
- Write clear and concise advertisement copy.
- Constantly split test different advertisements to determine a winning message.
- Track the key performance indicators of advertising. Using this to report clearly and regularly to management.
- Implement the expansion of advertising, to target new users and products.
- Monitor all ad extensions.
- Update the copy on advertising landing pages to ensure a better conversion rate.
- keep up to date on all new advertising trends and google experimentation.
- Monitor the quality score of all keywords, and make directed improvements on them.
- Maintain the basic fundamental elements in each campaign.
- Create Marketing Monthly Report
- Create, Manage and analyze all google campaigns.
- Check Ad strength and change them to be Excellent
- Keyword and Negative keyword research and implementation.
- Changing ads everyday with the Perry Marshall tool.
- Google search engine optimization 1 x a month.
- Advertising landing pages split test.
- Learn and use Chat GPT on writing and testing ads
- Stay informed about industry changes, search engine updates, and new advertising platforms to suggest innovative approaches.
- Create pages and forms
- Send departmental mailers
- Grade 12 Certificate
- Tertiary Qualification (Advantageous)
- Excellent communication skills - Verbal and Written
- Intermediate Computer Skills
- The drive to improve the collections rate

**Want To Apply?**

To further explore this opportunity, you must:
Write a cover letter that outlines the following:

- How your experience and skill set matches the position and requirements.
- Tell us about your interests and personality.
- Why should we interview you?

Include your CV with Contactable References. Applications that do not include a cover letter will automatically be disqualified.

We will only be responding to the submissions we believe are a potential fit.

**Salary**: R5,500.00 - R7,500.00 per month

Ability to commute/relocate:

- Bellville South, Western Cape: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Google Ads: 1 year (preferred)