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Digital Content Strategist

1 week ago

Johannesburg, Gauteng, South Africa TRAILD PTY LTD Full time

About TRAILD PTY LTD

TRAILD is a cutting-edge SaaS company revolutionizing Accounts Payable with innovative technology. Our mission is to protect businesses from fraud, errors, and mistakes by providing a secure and streamlined AP process.

We have a rapidly growing client base, and we're looking for a talented Content Marketing Specialist to join our dynamic team.

Job Description

The ideal candidate will be responsible for developing a comprehensive content marketing strategy that aligns with our business goals and addresses audience needs.

  • Define and Implement Content Strategy: Develop a content calendar, coordinating campaigns, publications, and other deliverables to drive engagement and lead generation.
  • Content Creation: Own the content creation process from ideation to execution, ensuring alignment with brand guidelines and messaging.
  • Content Distribution and Optimization: Repurpose and distribute content across multiple channels, optimize for SEO, and analyze performance to drive creative excellence.

Required Skills and Qualifications

  • 5+ years of content marketing or digital marketing experience.
  • Experience in B2B/SaaS marketing focused on Fintech, Accounting, or ERP knowledge.
  • Excellent written and verbal communication skills, with strong editorial/analytical abilities and a keen eye for detail.
  • Proficiency in project management, with the ability to manage a content calendar and multiple projects simultaneously.
  • Knowledge of social media/content processes and best practices.
  • Highly organized and self-motivated, with a focus on timely and high-quality execution.