Public Relations Executive

2 weeks ago


Cape Town, Western Cape, South Africa Cape Union Mart Full time
About the Role

We are seeking a highly skilled Public Relations Executive to join our team as a Brand Ambassador. In this role, you will be responsible for creating and maintaining a positive public image of the brand by handling all internal and external communication with stakeholders, suppliers, and media.

Key Responsibilities
  1. Develop and Implement PR Strategy

Create and execute a comprehensive PR strategy that aligns with the brand's overall objectives, including budgeting and timelines.

Educate and Engage Stakeholders

Educate consumers, media, and influencers on seasonal launches, new products, key focuses, and initiatives through effective communication and engagement strategies.

Support Quarterly Brand and Product Strategy

Provide support and enhancement to the quarterly brand and product strategy, ensuring seamless execution and alignment with business objectives.

Required Skills and Qualifications
  1. A relevant tertiary qualification in Public Relations or Marketing
  2. Minimum of 2-3 years' experience in the PR Retail Industry
  3. Computer literacy, including intermediate MS Excel, PowerPoint, and Word skills
  4. Drivers' licence and own car required
  5. Numerical and organisational skills
  6. Service-oriented and customer-focused individual with strong interpersonal skills
Behavioural Competencies
  1. Flair for innovative thinking and problem-solving
  2. Proactive and assertive approach to work
  3. Ability to build and maintain relationships with internal stakeholders and external partners
  4. Team player with excellent communication and collaboration skills
  5. Highly organised and deadline-driven individual with a strong attention to detail
About Us

The Cape Union Mart Group is committed to transformation and equal opportunities. We strive to create an inclusive environment where diversity is valued and promoted. If you are a motivated and experienced professional looking to take your career to the next level, we encourage you to apply for this exciting opportunity.



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