Digital Marketing Manager

2 weeks ago


Johannesburg, Gauteng, South Africa Bothongo Group Management (Lion Park) Full time

Job Summary:

Bothongo Group Management (Lion Park) is seeking a highly motivated Digital Marketing Manager to join our team. The successful candidate will be responsible for developing and executing comprehensive digital marketing strategies to drive business growth and increase brand awareness.

Main Responsibilities:

  • Design and implement digital marketing campaigns across multiple channels.
  • Lead the development of engaging content for social media, websites, and email newsletters.
  • Optimize website content and search engine optimization (SEO) to improve online visibility.
  • Manage online advertising efforts, including paid social media and Google Ads.
  • Monitor and analyze campaign performance to inform future marketing decisions.
  • Ensure brand consistency across all digital channels.

Requirements:

  • Bachelor's degree in Marketing or related field.
  • Minimum 5 years of experience in digital marketing, preferably in the hospitality industry.
  • Proficient in Adobe Creative Cloud and Google Analytics.


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