Digital Marketing Specialist

2 days ago


Province of North West, South Africa Blue Legal Full time

Job Overview

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Blue Legal has partnered with a leading law firm to recruit a Senior Marketing Campaigns Executive for their office in the North West.

The successful candidate will support the implementation of marketing planning and executing effective sector-specific campaigns and supporting business objectives.

Key Responsibilities

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  1. Campaign Development: Develop integrated marketing campaigns to acquire and retain client relationships and promote the firm's brand identity.
  2. Campaign Execution: Implement marketing campaigns and measure effectiveness against business objectives, including web analysis and evaluation of KPIs.
  3. Team Collaboration: Coordinate with other Marketing teams as required to ensure the successful delivery of campaigns.
  4. Agency Partnerships: Collaborate with external agencies as required to deliver campaign activity.
  5. Content Creation: Write, edit, and proofread copy for promotion materials within marketing campaigns.
  6. Social Media: Awareness of the firm's social strategy and assist with content across firm's social channels.
  7. Ad Hoc Projects: Support and assist with any ad hoc projects within the marketing team as a whole.

Candidate Requirements

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  1. A minimum of four years' experience in a B2B environment.
  2. Strong marketing skills with an eye for detail.
  3. Previous experience working within a legal / professional services firm would be ideal.
  4. Proficient in using Word, Excel, PowerPoint, MS Teams, Zoom.

Eligible Candidates

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Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered.



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