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Head of Marketing and Communications

1 week ago

Johannesburg, Gauteng, South Africa Crayon ?️ Full time

We are Crayon, a leading cyber managed service provider, and we're seeking a highly motivated Marketing Manager to join our team.

As a Marketing Manager, you will be responsible for developing and executing a marketing strategy that drives growth and promotes our services and products.

Your Key Responsibilities:

  • Develop and execute a marketing strategy aligned with business goals.
  • Lead and manage a marketing team, including copywriters, graphic designers, CRM specialists, and external agencies.
  • Oversee brand positioning, messaging, and content creation across multiple channels.
  • Plan and execute lead generation campaigns, leveraging email and social media marketing.
  • Drive content marketing initiatives to establish us as an industry leader.
  • Develop sales/business development strategies with analysis on audience preferences to aid and achieve revenue targets.
  • Prepare reports on marketing activities, sales performance, and market trends.
  • Help drive the social media strategy and create/designing marketing materials.
  • Create, manage, and develop marketing campaigns across various channels.
  • Manage industry partnerships, sponsorships, and event participation to enhance brand visibility.

Requirements:

  • Minimum experience of 3 years within Cyber, MSP, or technology industry.
  • Strong leadership experience in managing a high-performing marketing team.
  • A formal marketing qualification and a genuine passion for marketing.
  • Excellent communication skills and IT literacy.
  • Proficiency in English as a first language.
  • Self-motivated with the ability to manage third-party suppliers when needed.
  • The desire to grow with the business and build a marketing team.
  • Experience of working in a B2B organization.
  • Experience of running B2B campaigns using multiple channels.