Marketing Strategy Director
7 days ago
Job Title: Marketing Strategy Director
DigiCert, Inc. is seeking an experienced Marketing Strategy Director to join our team.
Company Overview:
- DigiCert, Inc. is a leading provider of digital certificates and online security solutions.
- We help organizations secure their online presence and protect their customers' data.
Job Description:
The Senior Marketing Strategist will be responsible for developing and executing strategic marketing campaigns that drive growth, increase brand visibility, and meet business objectives.
- Develop and execute strategies to drive high-quality leads and build awareness for new product launches.
- Plan, create, and manage targeted email marketing campaigns that align with overall business goals.
- Conduct keyword research, optimize on-page and off-page SEO, and manage paid search campaigns to drive targeted traffic and improve search engine rankings.
- Work closely with leadership to define and implement marketing strategies that drive growth, increase brand visibility, and meet business objectives.
- Assess and implement strategies to increase website visibility, engagement, and conversion rates.
- Gather and analyze competitive information, industry trends, and customer insights.
Required Skills and Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or relevant advanced degree is a plus.
- 8+ years of experience in a marketing role, with proven expertise in demand generation, TOFU growth, email marketing, SEM, SEO, and digital strategy.
- Experience driving awareness and pipeline for new product launches.
- Strong knowledge of marketing analytics, including tools like Google Analytics, SEMrush, Moz, or similar.
- Experience with marketing automation and email platforms (e.g., Outreach, HubSpot, Marketo, MailChimp).
- Proficiency in data analysis and a results-driven mindset to make data-informed decisions.
- Ability to develop and communicate clear, actionable strategies.
- Excellent organizational skills and a proactive approach to staying up-to-date with industry trends.
- Strong written and verbal communication skills, with the ability to convey complex information effectively.
Benefits:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- Collaborative and dynamic work environment.
Others:
- This is a fixed-term contract role.
- Must have a strong understanding of digital marketing principles and practices.
- Must be able to work independently and as part of a team.
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