Brand Strategy Director
1 week ago
About the Role:
We are looking for a Brand Strategy Director to lead our Global and EM Brand Communications strategy, ensuring powerful and consistent deployment throughout EM South.
This role will oversee the development and implementation of all brand communication touch points along the defined brand calendar, including Sport & Style Brand Activations, PR, Media Buying and Planning.
Key Areas of Responsibility:
- To align with Senior Brand Director on the strategy across all categories and develop a relevant Brand Communications approach that drives brand priority product ranges, franchises and concepts locally
- To effectively manage the assigned MaEx Budget optimizing ROI
- To own the seasonal calendar and MaEx allocation thereof
KPI's:
- Brand Net Sales and Margin
- Market Share of brand
- Market Share of search for adidas brand
- Full Price Sell Through
- Brand Sentiment
- Media and PR performance KPI's
- Deployment of Marketing working budget
- ROI of all marketing spend
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