Instore and Online Creative Lead

1 week ago


Pretoria, Gauteng, South Africa Grapevine Retail Full time
About the Role
We are seeking a highly motivated and experienced Campaign Marketing Strategist to join our team at Grapevine Retail. As a key member of our team, you will be responsible for developing and implementing strategic marketing plans to drive business growth and success. Your primary objective will be to create innovative and effective marketing campaigns that align with our company values and objectives.

Main Responsibilities
• Develop comprehensive marketing strategies to achieve business objectives, including campaign ideation, content creation, and social media management.
• Collaborate with cross-functional teams, including sales, production, and creative teams to integrate campaign strategies across channels and platforms.
• Monitor and analyze campaign performance, providing actionable insights to inform future marketing decisions.
• Develop and maintain relationships with clients and stakeholders to ensure exceptional customer service and satisfaction.
• Stay up-to-date with industry trends, best practices, and emerging technologies to remain competitive and innovative.

Deliverables
• Develop and execute a minimum of 12 successful marketing campaigns per year, resulting in measurable increases in brand awareness and engagement.
• Drive follower growth by at least 20% annually on key platforms, ensuring consistent engaging content tailored to our audience.
• Maintain a 90% excellent rating for client feedback on campaigns, demonstrating creativity and alignment with brand goals.
• Achieve a 25% increase in online interactions (likes, shares, comments) for each campaign compared to previous benchmarks.

Requirements
• A degree or diploma in Marketing, Media, Communication, or a related field.
• 3 years of experience in social media management, content creation, or campaign conceptualization.
• Proficiency in social media platforms and tools like Facebook, Instagram, LinkedIn, Canva, and Adobe Creative Suite.
• Strong written and verbal communication skills with a flair for creativity and innovation.
• Ability to multitask and manage multiple projects simultaneously while meeting deadlines.
• Familiarity with instore marketing and retail promotions is a plus.
• Basic knowledge of WordPress and Elementor.

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