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Digital Marketing Strategist

2 weeks ago

Pretoria, Gauteng, South Africa Grapevine Retail Full time
Job Overview
At Grapevine Retail, we deliver creative and hassle-free instore branding campaigns while amplifying marketing budgets through strategic partnerships. We are seeking a skilled Digital Marketing Strategist to conceptualise impactful campaigns that drive results and showcase our commitment to innovative marketing.

Key Responsibilities
  1. Develop and manage high-quality social media content including copywriting, images, videos, and graphics to engage audiences.
  2. Create and implement social media marketing strategies, develop posts, and schedule content to ensure a consistent online presence.
  3. Oversee the execution of campaigns from planning to delivery ensuring alignment with brand messaging and timelines.
  4. Collaborate with cross-functional teams to integrate campaign strategies across instore and online platforms.
  5. Monitor campaign performance and social media metrics to refine strategies and improve results.

Requirements
  1. A degree or diploma in Marketing, Media, Communication, or a related field.
  2. 3 years of experience in social media management, content creation, or campaign conceptualization.
  3. Proficiency in social media platforms and tools like Facebook, Instagram, LinkedIn, Canva, and Adobe Creative Suite.
  4. Strong written and verbal communication skills with a flair for creativity and innovation.
  5. Familiarity with instore marketing and retail promotions is a plus.