Digital Marketing Specialist
5 days ago
About the Job
LexisNexis is looking for a Campaign Operations Coordinator to manage end-to-end email campaign production and execution. This includes email creation, canvas setup, testing, deployment, reporting, and optimization in Eloqua. You will work closely with stakeholders to create and deliver highly-targeted marketing campaigns.
Your Key Responsibilities
- Manage email campaign production and execution, ensuring flawless execution under supervision of the Operations Supervisor.
- Collaborate with stakeholders to conceptualize, create, and execute effective campaign journeys across various platforms.
- Ensure email messages are properly constructed to adhere to industry best practices, deliverability, mobile rendering, open rates, etc.
What We're Looking For
- Data and Analytics Management: Ability to analyze and organize data in an account management tool or database and marry the results gathered with industry-specific trends.
- Campaign Management: Ability to conceptualize, create, and execute an effective campaign journey across a variety of platforms.
- Web Development and Optimization: Ability to manage optimized content and web framework, and analyze digital performance.
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