Digital Media Planner

2 months ago


Johannesburg, Gauteng, South Africa Ad Talent Africa Full time
About Us

We are a leading retail chain seeking a skilled digital media planner to join our team.

Job Summary

We are looking for a digital media planner with expertise in Google search to plan, implement, and manage search, display, and video campaigns across our brands to increase efficiency measures and ROI.

Key Responsibilities
  • Plan and implement search, display, and video campaigns to drive business growth
  • Manage and optimize campaign performance using Google Analytics and other tools
  • Collaborate with cross-functional teams to develop and execute campaign strategies
  • Stay up-to-date with industry trends and best practices in digital media planning
  • Develop and maintain relationships with key stakeholders, including vendors and agency partners
Requirements
  • Grade 12
  • Valid Google Partner Certification in Adwords, Search, Display, Mobile, Video, and Shopping Advertising
  • Knowledge of relevant systems, including Magento
  • SEM copywriting, management, and reporting experience in a Google-certified agency or company
  • Relevant ad-serving platform experience, including Sizmek, DoubleClick, and Meedee8
  • CMS system experience, preferably Magento
  • Media buying and planning experience
  • Broad-based understanding of the business operating model
  • Expressed and implied ethical responsibilities
  • Relevant ad-serving platform qualifications, including the GAIQ Test

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