Digital Media Planner
2 months ago
We are a leading retail chain seeking a skilled digital media planner to join our team.
Job SummaryWe are looking for a digital media planner with expertise in Google search to plan, implement, and manage search, display, and video campaigns across our brands to increase efficiency measures and ROI.
Key Responsibilities- Plan and implement search, display, and video campaigns to drive business growth
- Manage and optimize campaign performance using Google Analytics and other tools
- Collaborate with cross-functional teams to develop and execute campaign strategies
- Stay up-to-date with industry trends and best practices in digital media planning
- Develop and maintain relationships with key stakeholders, including vendors and agency partners
- Grade 12
- Valid Google Partner Certification in Adwords, Search, Display, Mobile, Video, and Shopping Advertising
- Knowledge of relevant systems, including Magento
- SEM copywriting, management, and reporting experience in a Google-certified agency or company
- Relevant ad-serving platform experience, including Sizmek, DoubleClick, and Meedee8
- CMS system experience, preferably Magento
- Media buying and planning experience
- Broad-based understanding of the business operating model
- Expressed and implied ethical responsibilities
- Relevant ad-serving platform qualifications, including the GAIQ Test
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Digital Media Planner
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