Chief Branding and Marketing Strategist

1 month ago


Johannesburg, Gauteng, South Africa SMD Technologies Full time
Job Summary

We are seeking a highly skilled Chief Branding and Marketing Strategist to lead our branding, marketing, and public relations efforts across all platforms. This role is pivotal in ensuring our marketing is consistent, engaging, and reflective of the latest industry trends for our portfolio of 30 brands.

About Us

SMD Technologies is a dynamic company that values innovation and creativity. Our team is passionate about delivering exceptional results, and we are looking for a talented individual who shares our vision.

Key Responsibilities:
  • Develop and execute comprehensive brand strategies for all company brands.
  • Establish and maintain brand guidelines to ensure consistency in messaging and visual identity.
  • Develop baseline marketing campaigns across social, digital, and retail to maximize brand engagement and sales.
  • Stay current with industry trends and integrate them into marketing and advertising campaigns.
  • Ensure all marketing materials are innovative, engaging, and resonate with our target audiences.
  • Craft and disseminate press releases, media kits, and other PR materials.
  • Act as the company's spokesperson when necessary and manage crisis communication.
Requirements:
  • Bachelor's degree in Marketing, Communications, Public Relations, Advertising, or a related field.
  • Minimum of 3 years of experience in brand management, marketing, or communications.
  • Significant experience in public relations, including media relations and PR strategy development.
  • Proven track record of integrating industry trends into successful marketing and advertising campaigns.
Benefits:
  • A competitive salary of $85,000 per year.
  • A dynamic work environment with opportunities for growth and professional development.
  • A comprehensive benefits package, including health insurance, retirement plan, and paid time off.


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