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Operations Coordinator for Real Estate Marketing

1 week ago


Cape Town, Western Cape, South Africa Sagan Recruitment Full time
Responsibilities

The Marketing Operations Analyst will be responsible for:

Research & Analysis
  • Conduct market research to identify high-potential counties for land acquisition and subdivision opportunities.
  • Analyze past marketing data to refine future market targeting.
Marketing Data Management
  • Pull and process 30,000+ new marketing records per week, ensuring accuracy and efficiency.
  • Scrub marketing lists to remove duplicates and improperly formatted records before uploading to REISift.
  • Organize and maintain marketing data in Google Drive, ensuring a clear and structured filing system.
Campaign Execution & Optimization
  • Coordinate and track direct mail campaigns, reporting on performance metrics.
  • Work closely with the Cold Calling Manager to ensure proper list segmentation and targeting for outbound campaigns.
  • Assist in implementing marketing automation and workflow efficiencies.
Performance Monitoring
  • Ensure marketing operations are always two to three weeks ahead of schedule.
  • Conduct weekly audits of marketing data to maintain accuracy.
  • Prepare and submit weekly reports on marketing KPIs and campaign performance.