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Digital Marketing Strategist

2 weeks ago

Randburg, Gauteng, South Africa Sagan Recruitment Full time

Sagan Recruitment is seeking a skilled Digital Marketing Strategist to lead our paid advertising efforts. As a key member of our team, you will be responsible for developing and executing high-performance media campaigns across multiple platforms.

Key Responsibilities:

  • Plan, set up, and optimize ad campaigns on Meta, Google, YouTube, and TikTok to maximize performance.

  • Monitor and analyze daily performance metrics (ROAS, CPA, CTR, CPL) and make data-driven optimizations.

  • Adjust bidding strategies, audience targeting, creative assets, and placements to improve efficiency.

  • Conduct A/B testing for ad copy, visuals, and audience segmentation.

You will work closely with our creative teams to develop compelling ad creatives and ensure alignment with business goals. If you have experience in media buying, performance marketing, or paid advertising, we want to hear from you.