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Marketing Analytics Specialist

7 days ago

Johannesburg, Gauteng, South Africa Unilever Full time

Unilever is currently hiring for an Assistant Digital PR Leader position. The ideal candidate will be responsible for developing and implementing a comprehensive digital strategy for Home Care brands, focusing on delivering brand salience and credibility through socially-led digital and PR initiatives.

In this role, you will work closely with cross-functional teams, including brand, agency, media, and DMC teams, to ensure seamless execution and delivery of digital campaigns across various channels, including online video, display, programmatic, and social media platforms.

Key responsibilities include:

  • Developing and implementing digital media and PR strategies to drive brand awareness and affinity
  • Collaborating with media agencies and internal stakeholders to manage the media value chain and land communication plans
  • Ensuring digital marketing excellence, managing partnerships, and optimizing spend and performance based on insights
  • Driving social first agenda in Home Care and being the custodian of this voice with peers

To excel in this role, the ideal candidate will possess:

  • Minimum 3+ years' experience in digital media, marketing, or PR
  • Strong expertise in digital marketing analytics, media strategy, and planning

This is an excellent opportunity for a skilled and passionate professional to join Unilever's team and contribute to driving business growth and success.