Visual Merchandising Specialist

7 days ago


Durban, KwaZulu-Natal, South Africa adidas Full time
Purpose and Relevance

This role is pivotal in enhancing the consumer experience and journey within key adidas doors, including Own Retail and Wholesale partners. The individual will utilize Global VM standards cascaded down from VM Execution Manager and VMD's from VM Planning Manager to create an engaging and immersive shopping experience.

Key Responsibilities
  • Support the Visual Merchandising Manager in implementing EM South visual merchandising standards and directives in all store concepts and formats within the specified region/area.
  • Ensure all stores within the specified region/area comply with EM South standards and directives, providing a leading shopping experience for all customers.
  • Identify and communicate local store needs and best practices to the Visual Merchandising Manager, collaborating with retail store teams, Operations Managers, DM's, and Sales teams for the area/country.
  • Conduct store visits in line with the store visit plan, with additional visits for identified focus stores.
  • Take VM decisions based on fact-driven analysis using tools such as Space Management, Category reports, and Sales analysis to drive commercial focus.
  • Analyze store Net Sales/KPIs development on a regular basis to support appropriate business decisions.
  • Train Store/Floor Managers and specified store team members within the specified region/area on Europe Visual Merchandising standards, directives, and guidelines.
  • Stay up-to-date on competitor activities and provide feedback to the Visual Merchandising Manager on current and upcoming fashion trends across the market.
  • Implement locally applicable tactical solutions to competitor actions as advised by the Visual Merchandising Manager.
  • Drive macro and micro merchandising actions to enhance consumer flow and experience.
  • Work within set budget controls.
  • Collate seasonal/promotional Point Of Sale collateral numbers and communicate to the Visual Merchandising Manager.
  • Drive impactful key campaign launches, ensuring all windows are displayed in line with specified marketing calendars/campaigns and comply with window directives.
Key Relationships
  • EM South visual merchandising team
  • Wholesale Customers
  • Cluster Retail team, including:
    • Store Managers and their Store teams
    • VM CHAMP (own retail)
    • District Managers & Senior Operations Manager
  • Sales team, including Wholesale Sell out team (Store coaches and AM Sell out) and WHS Sell in team.
Knowledge, Skills, and Abilities
  • Creative Eye and Creative Flair
  • Global Visual Merchandising skills/standards
  • Good IT skills (Word, Outlook, Excel, PowerPoint)
  • Good numeracy, literacy, verbal, and written communication skills
  • Structured and Organized
  • High Attention to Detail
  • Geographical mobility
  • Driving license
Requisite Education and Experience
  • Secondary education or equivalent professional experience
  • Minimum of 3 years of VM experience


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