Digital Transformation Strategist

2 weeks ago


Cape Town, Western Cape, South Africa Collage Recruitment Full time

We are seeking a Senior Digital Strategist to join our team at Collage Recruitment in Cape Town.

About the Role

This is a permanent, hybrid role that offers a unique opportunity to lead digital strategies for leading brands across retail, lifestyle, and e-commerce.

  • Lead and shape digital strategies for clients across multiple channels, including websites, apps, social media, SEO, influencer campaigns, content marketing, CRM, and paid media.
  • Guide clients through complex digital landscapes with clarity, creativity, and confidence.
  • Use data-driven insights to fuel personalized journeys and drive business performance.
Key Responsibilities

As a senior leader, you will be responsible for:

  1. Developing and executing channel-agnostic strategies across multiple touchpoints.
  2. Collaborating closely with Creative, Client Service, and external partners to bring strategy to life.
  3. Delivering strategic impact and driving innovation in the digital space.
Requirements

To be successful in this role, you will need:

  • A proven track record of 8+ years in digital/brand strategy, with at least 4+ years in a leadership role.
  • Experience working across multi-channel digital strategies, particularly in e-commerce and retail.
  • Ability to distill data into insight and present compelling strategies to C-suite stakeholders.
  • Mastery of tools like GA4, Search Console, Tag Manager, Brandwatch, Falcon, Screaming Frog, Similar Web, and more.
  • A pulse on emerging tech, trends, and innovation in the digital space.
Bonus Points

If you have experience working in or with retail or e-commerce brands, or have a mix of creative flair and analytical sharpness, we would love to hear from you.



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