Digital Marketing Strategist
2 days ago
We are seeking a seasoned Digital Marketing Strategist to join our dynamic team at VGP Recruitment. This is a superb opportunity for a Mid-Senior Multi-Channel Strategist to lead the development and implementation of integrated marketing strategies across all digital channels.
You should possess excellent technical expertise, in both digital and traditional marketing channels, and a proven track record of using data effectively to drive brand awareness and customer acquisition.
The successful candidate will have a passion for leveraging diverse marketing channels to achieve business objectives. You are strong digitally but have a solid grasp on the traditional channels.
Key Responsibilities:
- Analyse market trends, understanding target audiences, consumer behaviour, and the competitive landscape to identify opportunities and challenges for the education sector.
- Identify key drivers and leverage them to create dynamic and transformative channel strategies.
- Pioneer innovative approaches to channel marketing by designing strategies that push the boundaries of the current platforms and leverage emerging platforms to rapidly grow brand visibility, engagement, and conversions across channels.
- Understand the nuances and potential of various marketing channels and implement strategies that effectively communicate with key audiences.
- Accountable for the effective strategic management of all owned social media platforms.
- Create and manage all advertising campaigns to drive traffic to the website, generate leads and applications and ultimately, new registrations.
Requirements:
- An appropriate Bachelor's Degree in marketing with a post-graduate qualification in Marketing or Business Management, a plus.
- 3-5 years' experience in Multi-Channel Marketing at a Senior level, with experience in Higher Education being beneficial.
- Proficiency in digital marketing platforms, analytics tools, and marketing automation systems.
- Demonstrated success in developing and implementing multi-channel marketing strategies that have achieved measurable results.
- A track record of leading a team of employees.
- Exceptional agility, skill, and expertise in navigating the complex landscape of marketing channels as well as being adaptable to new trends, algorithms, and technologies.
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