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Digital Marketing Specialist

1 week ago

Benoni, Gauteng, South Africa Innovation Advance Full time

Innovation Advance is looking for a Digital Marketing Specialist to help drive our online presence and reach new customers. As a key member of our marketing team, you will be responsible for developing and executing digital marketing campaigns.

About the Job:

  • Digital Marketing Strategy : Develop and execute comprehensive digital marketing plans to increase brand awareness and drive website traffic.
  • Social Media Management : Manage and maintain our social media presence, creating engaging content and interacting with followers.
  • Email Marketing : Design and send regular email newsletters to subscribers, keeping them informed about company news and promotions.
  • Analytics and Reporting : Track and analyze website analytics and social media metrics to inform future marketing decisions.
  • Cross-Functional Collaboration : Work closely with internal teams to ensure seamless integration of digital marketing efforts into overall business strategy.

What We're Looking For:

  • A Bachelor's degree in Marketing, Business, Communications, or a related field
  • Strong analytical and problem-solving skills
  • Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator)
  • Familiarity with SEO principles and best practices
  • Experience with email marketing software and social media scheduling tools
  • Strong attention to detail and organizational skills
  • A creative and results-driven approach to marketing