Digital Transformation Data Scientist

1 week ago


Cape Town, Western Cape, South Africa Sanlam Group Full time
About the Role

As a Data Scientist at Sanlam Group, you will be part of a mission to reshape the financial landscape for all Africans, making tomorrow not just different, but better. Your work will involve turning data into pathways, obstacles into stepping stones, and potential into reality.

This is a data science role focusing on acquiring high-quality clients through digital marketing in the most cost-efficient way possible. You will work across the end-to-end client acquisition journey to ensure data is created and consumed effectively, enabling you to bring insights and modelling together. Ensuring data quality and interoperability will be key to your success.

We can reliably and predictably attract targeted market segments onto our platform:

  • Collaborate with campaign managers to iterate on marketing campaigns, refine segments, and establish cost-effective ways to bring prospective clients to our website to evaluate our products. Produce insights, run experiments, and develop predictive models to optimise channel-specific campaign performance and cross-channel spend.

Prospective clients will have all the necessary information and advice to understand their needs and build confidence in our products:

  • Work closely with UX designers and user researchers to create the best landing and evaluation journey experience for prospective clients, optimising content and journeys that are best suited for each segment. Involve user researchers to uncover the 'why' behind the 'what'. E.g., Which web pages contribute most to an acquisition? Do people prefer handholding through our Call Centre Agents or directing their own journey through long-form web pages?

Once a client decides, the rest of the product onboarding process should be transparent and frictionless, with minimal drop-off:

  • Work with product houses to identify points in the product application and onboarding journey that cause drop-off. Work with user researchers to optimise for maintaining transparency and confidence while addressing accessibility needs.

Your salary will be R1,200,000 per annum, taking into account the location and job requirements. As a team, we always know how well we're performing and roughly why: Create datasets, metric frameworks, and visualisations that provide information-rich stories about our activities and their performance. These stories should cover everything from digital marketing channels and partners to the format and nature of the content. Leverage computer vision and/or NLP as a service to enrich your data and support this content-rich analysis.

Qualification and Experience

  • Degree or Diploma with 4-6 years related experience.
  • Research/Data Analysis jobs


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