Experienced Copywriter Wanted for Strategic Team

2 days ago

Cape Town, Western Cape, South Africa 2U Full time

2U is seeking an experienced copywriter to join its growing in-house creative team. This position requires at least five years of experience writing marketing copy, including for SEO-driven webpages, data-driven advertising, and strategic email campaigns.

Key Responsibilities
  • Write compelling copy across various media channels, including display and print advertising, direct mail/direct response, email marketing, print collateral, and websites.
  • Create original, persuasive copy that promotes and differentiates 2U's partner programs' unique benefits.
  • Manage new program launches and develop brand style guides without oversight.
  • Understand and work from creative briefs submitted by stakeholders; meet project goals while offering creative solutions.
  • Establish and maintain the voice, tone, and brand identity for multiple 2U partner programs.
  • Manage multiple project deadlines and adapt to changing priorities.

We're looking for a senior-level copywriter with a strong portfolio and excellent communication skills. The ideal candidate will have experience working on cross-functional teams and be able to think creatively.

Requirements
  • Bachelor's degree required
  • Minimum 5-7 years of experience in copywriting
  • Mastery of AP and Chicago style guidelines, as well as experience using client style guides
  • Prior experience in higher education is preferred
  • Solid interpersonal communication skills and ability to work on cross-functional teams
  • Ability to think creatively and develop unorthodox solutions when needed
  • Ability to prioritize and handle multiple assignments simultaneously
  • Openness to feedback and ability to take direction
  • Ability to drive projects without significant oversight
Compensation

The estimated salary range for this position is between $80,000 and $110,000 per year, depending on experience. Benefits include health insurance, retirement plan, and paid time off.

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