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Digital Marketing Specialist

2 months ago

Johannesburg, Gauteng, South Africa SMD Technologies Full time
Marketing and Communications Role Overview

SMD Technologies is seeking a skilled Digital Marketing Specialist to collaborate with our Marketing team. This position involves managing our digital presence, creating engaging content, and analysing online metrics to inform our marketing strategies.



Key Responsibilities:

Traffic Management


  • Develop and execute effective traffic management systems to allocate work to team members based on their skills and expertise.
  • Manage stakeholder expectations and ensure timely delivery of work.
  • Conduct internal reviews of work to maintain high-quality standards.


Content Creation


  • Develop SEO-friendly content for the company's website and social media platforms.


Email Marketing Management


  • Develop and execute email marketing campaigns to track performance and optimise for better engagement and conversion.


Market Research


  • Conduct surveys and questionnaires to understand market trends and consumer feedback.


E-Commerce Management


  • Collaborate with the E-Commerce team to oversee the development of assets for new products and offerings.


Administrative Support


  • Assist with updating databases, spreadsheets, and scheduling marketing activities.


Brand Representation


  • Ensure the brand's image and tone are consistently and accurately represented across all platforms.
  • Liaise with social media, Web Design, Graphic Design, and Content Creation teams.


Marketing


  • Assist in diverse marketing opportunities, including print media and events, and contribute to effective brand management.


Reporting


  • Track and analyse online marketing metrics.


Event Participation


  • Execute and attend marketing events and training sessions.


Networking and Communication


  • Engage with clients, affiliate partners, and conduct market research.


Requirements:


  • Experience in a digital marketing role, either full-time or part-time.
  • Knowledge of current market trends and social media marketing techniques.
  • Strong computer skills and familiarity with Microsoft Office, social media platforms, and email marketing tools.
  • Excellent communication, organisational, and networking skills.
  • Ability to multitask and meet strict deadlines.
  • Ability to follow instructions and work independently on projects.
  • Ability to work under pressure.
  • Degree or certificates in marketing, business, or related field advantageous.


SMD Technologies is an equal opportunities employer and welcomes applications from diverse candidates.



Please note that due to the high volume of applications, we regret that only shortlisted candidates will be contacted.