Automotive Marketing Strategist

1 day ago


Johannesburg, Gauteng, South Africa Astor Motor Recruitment Full time
Job Overview

A large independent motor group is expanding their network in Gauteng, and they are looking to hire a dynamic and self-starting Marketing Manager.

Salary

The estimated annual salary for this position is R750,000 - R900,000.

Job Description

We are seeking a highly skilled Marketing Manager to develop and implement marketing strategies to promote the motor dealerships' products and services. The ideal candidate will be responsible for planning and executing marketing campaigns to attract potential customers and retain existing ones for 6 dealerships.

Key Responsibilities:
  • Develop and implement marketing strategies to promote the motor dealerships' products and services.
  • Plan and execute marketing campaigns to attract potential customers and retain existing ones for 6 dealerships.
  • Analyse market trends and customer insights to optimize marketing efforts.
  • Collaborate with the sales team to align marketing activities with sales objectives.
  • Manage the dealership's online presence and engage with customers on digital platforms.
  • Coordinate advertising and promotional activities both online and offline.
  • Monitor and report on marketing performance metrics.
Required Skills and Qualifications

To be successful in this role, you will need:

  • A degree in Marketing, Business Administration, or a related field.
  • A valid driver's license.
  • At least 4 years of proven experience in marketing, preferably in the automotive industry.
  • Strong understanding of marketing principles and techniques.
  • Excellent communication and interpersonal skills.
  • Ability to work effectively in a fast-paced environment.
  • Proficiency in digital marketing tools and platforms.
  • Familiarity with CRM systems and customer segmentation.
  • Experience in managing social media channels and online advertising campaigns.


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