Data-Driven Marketing Manager

4 days ago


Cape Town, Western Cape, South Africa Careers Full time
Job Summary

We are seeking a highly experienced Data-Driven Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for tracking, analyzing, and reporting on marketing campaign performance for MOFU/BOFU lead generation.

Responsibilities:
  • Campaign Performance & Analytics: Track, analyze, and report on marketing campaign performance for MOFU/BOFU lead generation.
  • Marketing Technology & Automation: Develop dashboards to provide real-time visibility into marketing efforts.
  • SEO & Conversion Rate Optimization (CRO): Optimize landing pages, website forms, and user experiences to maximize lead capture and conversions.
  • Sales Collaboration: Partner with the sales team to enhance lead handoff processes and improve lead quality.
Requirements:

The ideal candidate will have 3-5 years of experience in digital marketing, growth marketing, or demand generation. They should possess strong analytical skills and the ability to interpret data and make strategic recommendations.



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