Insights Driven Marketing Manager
3 days ago
**Job Description**
We are seeking a talented Insights Driven Marketing Manager to join our team at Integration Resourcing. As a key member of our marketing team, you will play a critical role in driving strategic consumer insights to inform our brand, portfolio, and innovation strategy within the South African market.
The ideal candidate will have strong knowledge of consumer behaviour, trends, and attitudes, with expertise in conducting strategic consumer research, brand health tracking, and segmentation studies. You will collaborate with cross-functional teams to integrate consumer insights into brand, portfolio, and innovation strategies.
Key Responsibilities:
* Develop and execute strategic consumer research projects to drive business growth and inform marketing strategies*
* Conduct ad-hoc consumer research to identify opportunities for innovation and growth*
* Utilize shopper insights to evaluate path-to-purchase dynamics, in-store behaviour, and category drivers that influence brand selection*
Requirements:
* 5+ years' experience in consumer insights with strong knowledge of consumer behaviour, trends, and attitudes*
* Expertise in conducting strategic consumer research, brand health tracking, and segmentation studies*
* Strong collaboration skills, working with cross-functional teams and external partners*
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