Automotive Brand Development Strategist

1 month ago


Sandton, South Africa Staff Solutions Recruitment Full time
Job Summary

We are seeking a highly skilled Automotive Brand Development Strategist to join our team at Staff Solutions Recruitment. The ideal candidate will have a proven track record of developing and executing successful marketing campaigns within the automotive sector.

About the Role

The successful candidate will be responsible for designing and implementing comprehensive brand strategies that align with our client's mission and market positioning in the automotive industry. This includes establishing brand guidelines, managing marketing budgets, and allocating resources effectively to maximize campaign impact and ROI.

The role also involves leading all digital marketing initiatives, including SEO/SEM, social media, email marketing, and website management tailored for the automotive market. Additionally, the successful candidate will analyze and optimize digital marketing performance to enhance brand visibility and engagement across online platforms.

Key Responsibilities
  • Design and implement comprehensive brand strategies that align with the client's mission and market positioning in the automotive industry.
  • Establish brand guidelines to ensure consistent messaging and representation across all platforms.
  • Create and manage impactful marketing campaigns across digital, print, and experiential channels to promote the client's automotive products and services.
  • Oversee marketing budgets and allocate resources effectively to maximize campaign impact and ROI.
  • Lead all digital marketing initiatives, including SEO/SEM, social media, email marketing, and website management tailored for the automotive market.
  • Analyze and optimize digital marketing performance to enhance brand visibility and engagement across online platforms.
Requirements
  • Minimum 5-7 years of experience in brand management, marketing, or a related field, preferably within the automotive sector.
  • Strong understanding of digital marketing strategies, including SEO/SEM, social media, and content marketing.
  • Excellent analytical skills with the ability to interpret data and make informed decisions.
  • Proficiency in marketing tools and software (e.g., Google Analytics, CRM systems, email marketing platforms).
Salary Information

The estimated salary for this position is between $80,000 and $120,000 per annum, depending on experience and qualifications.

Benefits

In addition to a competitive salary, we offer a range of benefits including health insurance, retirement savings plan, and paid time off.



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