Marketing Strategy Leader

4 days ago


Johannesburg, Gauteng, South Africa Twinkl Educational Publishing Full time

We're seeking a seasoned Marketing Manager to spearhead our marketing initiatives in South Africa, driving growth, community engagement, and customer retention. This strategic role demands end-to-end ownership of marketing for target segments, with a strong emphasis on data-driven decision-making, test & learn mentality, product adoption, and high-impact campaigns across digital and offline channels.

Key responsibilities include developing and implementing a data-driven marketing strategy aligned with Twinkl's brand, growth, and retention ambitions. You'll analyze the competitive landscape and market activities, refining audience segmentation and targeting across all campaigns.

This role also involves managing the product lifecycle, identifying and marketing effective solutions to increase conversions and product adoption. You'll champion Twinkl's brand, driving awareness, consideration, and preference among teachers through targeted initiatives.

The ideal candidate will have a proven track record in full-funnel marketing campaigns, multi-channel content strategy, and advanced audience analytics within dynamic environments. Proficiency in using scalable tools and automation platforms for content creation is essential, as well as experience with project management methodologies and a focus on delivering results.

Excellent communication and interpersonal skills are required, with the ability to work effectively across different teams and levels of the organisation. Demonstrated ability to think strategically and creatively to solve complex marketing challenges is also essential.



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