Digital Marketing Strategist

1 month ago

Paarl, Western Cape, South Africa Vine Recruitment Full time
Key Responsibilities:

Performance Marketing:

  • Take ownership of the online store's presence and performance across paid search, programmatic display, and paid social channels.
  • Work with marketing and creative teams to drive content creation for paid media channels.
  • Fully manage campaigns on relevant self-service paid media channels and guide strategy in areas where media buying is required.
  • Effectively utilise the digital marketing budget, in line with marketing goals.
  • Implement and manage a testing framework to launch and measure campaign experiments.
  • Evaluate emerging technologies and channels and provide thought leadership in your field.
  • Conduct keyword research for ongoing optimisation of search campaigns.

Analytics & Reporting:

  • Responsible for tracking, analysing, and reporting on the performance of digital marketing activities.
  • Understand and interpret reporting results to draw meaningful conclusions from data and translate them into recommendations for future efforts.
  • Assist with market research to analyse the competitive landscape, determine brand perceptions, and identify new marketing opportunities.
  • Provide actionable market and customer insights to address key strategic goals.

Experimentation & CRO:

  • This role requires strong analytical skills to identify optimisation opportunities and the ability to develop and execute a testing and optimisation plan.
  • Evaluate customers' online behaviour and provide insights and recommendations to improve website performance and the overall online shopping experience.
  • Function as an important member of the team by supporting UX and CRO strategies with audience-centric recommendations for improving performance.
  • Support strategy, execution, and measurement of A/B tests and CRO experiments alongside the ecommerce marketing team.
  • Work with content creators to optimise landing pages, website calls-to-action (CTAs), and lead-generation forms.

Requirements:

  • Demonstrable experience as a paid media specialist.
  • Track record of producing data-driven insights and recommendations to achieve marketing goals.
  • Experience using GA4, GTM, Google Ads, Meta Ad Manager, TikTok ads.
  • Good working knowledge of data analysis and visualisation (preferably on Looker Studio and Tableau).
  • Proficiency in Microsoft Office suite.
  • Fluent in English & Afrikaans.

Advantageous:

  • Bachelors degree or equivalent in marketing or data analysis.
  • Experience in performance marketing for an e-commerce business.
  • Experience using Google Looker Studio, Tableau, and Hubspot.

Core Competencies & Skills:

  • A high level of attention to detail and great organisational skills.
  • Ability to prioritise and work in a fast-paced environment with competing deadlines.
  • Ability to work cross-functionally and with a wide range of individuals with different skill sets.
  • Passion for retail, e-commerce, digital marketing, and eagerness to grow, learn, and develop your skills in the field.

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