Digital Marketing Strategist
2 weeks ago
Vine Recruitment is seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives business growth and revenue.
Key Responsibilities:- Performance Marketing:
- Take ownership of the online store's presence and performance across paid search, programmatic display, and paid social channels.
- Work with marketing and creative teams to drive content creation for paid media channels.
- Fully manage campaigns on relevant self-service paid media channels and guide strategy in areas where media buying is required.
- Effectively utilize the digital marketing budget, in line with marketing goals.
- Implement and manage a testing framework to launch and measure campaign experiments.
- Evaluate emerging technologies and channels and provide thought leadership in your field.
- Conduct keyword research for ongoing optimization of search campaigns.
- Analytics & Reporting:
- Responsible for tracking, analyzing, and reporting on the performance of digital marketing activities.
- Understand and interpret reporting results to draw meaningful conclusions from data and translate them into recommendations for future efforts.
- Assist with market research to analyze the competitive landscape, determine brand perceptions, and identify new marketing opportunities.
- Provide actionable market and customer insights to address key strategic goals.
- Experimentation & CRO:
- This role requires strong analytical skills to identify optimization opportunities and the ability to develop and execute a testing and optimization plan.
- Evaluate customers' online behavior and provide insights and recommendations to improve website performance and the overall online shopping experience.
- Function as an important member of the team by supporting UX and CRO strategies with audience-centric recommendations for improving performance.
- Support strategy, execution, and measurement of A/B tests and CRO experiments alongside the e-commerce marketing team.
- Work with content creators to optimize landing pages, website calls-to-action (CTAs), and lead-generation forms.
- Demonstrable experience as a paid media specialist.
- Track record of producing data-driven insights and recommendations to achieve marketing goals.
- Experience using GA4, GTM, Google Ads, Meta Ad Manager, TikTok ads.
- Good working knowledge of data analysis and visualization (preferably on Looker Studio and Tableau).
- Proficiency in Microsoft Office suite.
- Fluent in English and Afrikaans.
- Bachelor's degree or equivalent in marketing or data analysis.
- Experience in performance marketing for an e-commerce business.
- Experience using Google Looker Studio, Tableau, and Hubspot.
- A high level of attention to detail and great organizational skills.
- Ability to prioritize and work in a fast-paced environment with competing deadlines.
- Ability to work cross-functionally and with a wide range of individuals with different skill sets.
- Passion for retail, e-commerce, digital marketing, and eagerness to grow, learn, and develop your skills in the field.
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Paarl, Western Cape, South Africa Vine Recruitment Full timeKey Responsibilities:Performance Marketing:Take ownership of the online store's presence and performance across paid search, programmatic display, and paid social channels. Collaborate with marketing and creative teams to drive content creation for paid media channels. Manage campaigns on relevant self-service paid media channels and guide strategy in areas...
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