Digital Marketing Strategist

2 weeks ago


Paarl, Western Cape, South Africa Vine Recruitment Full time
About the Role

Vine Recruitment is seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives business growth and revenue.

Key Responsibilities:
  • Performance Marketing:
    • Take ownership of the online store's presence and performance across paid search, programmatic display, and paid social channels.
    • Work with marketing and creative teams to drive content creation for paid media channels.
    • Fully manage campaigns on relevant self-service paid media channels and guide strategy in areas where media buying is required.
    • Effectively utilize the digital marketing budget, in line with marketing goals.
    • Implement and manage a testing framework to launch and measure campaign experiments.
    • Evaluate emerging technologies and channels and provide thought leadership in your field.
    • Conduct keyword research for ongoing optimization of search campaigns.
  • Analytics & Reporting:
    • Responsible for tracking, analyzing, and reporting on the performance of digital marketing activities.
    • Understand and interpret reporting results to draw meaningful conclusions from data and translate them into recommendations for future efforts.
    • Assist with market research to analyze the competitive landscape, determine brand perceptions, and identify new marketing opportunities.
    • Provide actionable market and customer insights to address key strategic goals.
  • Experimentation & CRO:
    • This role requires strong analytical skills to identify optimization opportunities and the ability to develop and execute a testing and optimization plan.
    • Evaluate customers' online behavior and provide insights and recommendations to improve website performance and the overall online shopping experience.
    • Function as an important member of the team by supporting UX and CRO strategies with audience-centric recommendations for improving performance.
    • Support strategy, execution, and measurement of A/B tests and CRO experiments alongside the e-commerce marketing team.
    • Work with content creators to optimize landing pages, website calls-to-action (CTAs), and lead-generation forms.
Requirements:
  • Demonstrable experience as a paid media specialist.
  • Track record of producing data-driven insights and recommendations to achieve marketing goals.
  • Experience using GA4, GTM, Google Ads, Meta Ad Manager, TikTok ads.
  • Good working knowledge of data analysis and visualization (preferably on Looker Studio and Tableau).
  • Proficiency in Microsoft Office suite.
  • Fluent in English and Afrikaans.
Advantageous:
  • Bachelor's degree or equivalent in marketing or data analysis.
  • Experience in performance marketing for an e-commerce business.
  • Experience using Google Looker Studio, Tableau, and Hubspot.
Core Competencies & Skills:
  • A high level of attention to detail and great organizational skills.
  • Ability to prioritize and work in a fast-paced environment with competing deadlines.
  • Ability to work cross-functionally and with a wide range of individuals with different skill sets.
  • Passion for retail, e-commerce, digital marketing, and eagerness to grow, learn, and develop your skills in the field.


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