Marketing Manager: Financial Services Expert

2 days ago


Cape Town, Western Cape, South Africa Ad Talent Full time

**About Ad Talent**

We are a leading financial services company offering affordable and reliable financial services to the emerging consumer.

  • Job Title: Marketing Manager: Financial Services Expert

**Job Description**

The Marketing Manager plays a pivotal role in driving the planning and execution of integrated marketing campaigns, with a specific focus on promoting our financial services and remittances offerings. The primary purpose of this role is to plan and implement marketing initiatives that effectively engage target audiences, drive customer acquisition and enhance brand awareness and loyalty on a global scale.

This role extends beyond marketing execution. It involves effective planning, market analysis, collaboration with cross-functional teams and a deep understanding of both the fintech industry and market dynamics. The Marketing Manager must navigate complex challenges such as regulatory compliance, cultural diversity and technological advancements, while driving impactful marketing campaigns that resonate with target audiences across different regions and demographics.

**Key Responsibilities:**

  • Plan and execute integrated marketing campaigns
  • Collaborate with cross-functional teams
  • Utilise market research and customer insights
  • Monitor and analyse campaign performance
  • Manage campaign budgets and resources

**What We Offer**

  • A competitive salary of $80,000 - $110,000 per annum
  • A dynamic and fast-paced work environment
  • Ongoing training and development opportunities
  • A collaborative and diverse team culture


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