Medical Copywriter Specialist
3 weeks ago
We are seeking a highly skilled and experienced Medical Copywriter to lead integrated campaigns for one of South Africa’s biggest pharmaceutical brands.
## Key Responsibilities:
### Campaign Development:
* Develop and execute integrated campaigns from brief to execution.
* Lead the creation of content for print articles, digital platforms, social media, outdoor advertising, and point-of-sale materials.
### Collaboration:
* Work closely with strategy, creative, and client teams to ensure cohesive and effective campaign execution.
* Leverage production tools from both the Publicis group and the client to enhance campaign quality.
### Content Creation:
* Craft compelling, accurate, and engaging content across various pharmaceutical platforms, including Vaccines, Oncology, Specialty Care, and Hospital Care.
* Adapt writing style and voice to connect with different market segments.
### Media Engagement:
* Understand and utilize both digital and traditional media channels, from radio to emerging platforms like TikTok.
### Quality Assurance:
* Ensure all content is grammatically correct, edited, and proofed to high standards.
* Maintain attention to detail and appreciation of great brand design throughout all deliverables.
### Culture:
* Support company culture; actively seek new, smarter ways of doing things.
* Be seen as an ambassador for the company.
## Requirements:
* Minimum of 4 years of professional copywriting experience with a solid portfolio demonstrating craft, conceptual thinking, and integrated campaign work.
* Pharmaceutical industry experience is essential.
* Excellent writing and research abilities, with a strong grasp of grammar and narrative editing.
* Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro.
* Social media or content marketing experience is a plus.
* Ability to work independently and collaboratively to meet deadlines.
* Keen eye for detail and appreciation for great brand design.
* Comfortable adapting to various market segments and media landscapes.
## Application Process:
If you are a talented Medical Copywriter looking for a new challenge, please submit your resume, cover letter, and portfolio demonstrating your expertise in pharmaceutical copywriting and integrated campaigns.
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