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Experienced Digital Marketer

1 week ago

Cape Town, Western Cape, South Africa Exclusively Remote Full time

As a senior SEO and PPC specialist, you will play a crucial role in driving online growth and revenue for our clients. Your expertise in search engine optimization and pay-per-click advertising will help us achieve our goals and deliver exceptional results.

Key Responsibilities

Your key responsibilities will include:

  1. Search Engine Optimization (SEO):
  • Developing and implementing comprehensive SEO strategies to improve website visibility and drive organic traffic.
  • Conducting thorough technical SEO audits and providing recommendations for improvement to ensure website compliance with best practices.
  • Monitoring and analyzing organic search rankings and website traffic to inform data-driven decisions.
  • Analyzing competitor strategies and implementing effective countermeasures to maintain a competitive edge.
Pay-Per-Click (PPC) Campaigns:
  • Planning, executing, and optimizing PPC campaigns across multiple platforms, including Google Ads, Bing Ads, and Facebook.
  • Conducting A/B testing of ad creatives and landing pages to improve conversion rates and return on investment.
  • Monitoring budgets, bid strategies, and ROI for all campaigns to ensure optimal performance.
  • Analyzing campaign performance and preparing detailed reports to inform stakeholders.
Analytics and Reporting:
  • Utilizing tools like Google Analytics, Google Tag Manager, and other relevant platforms to track and report campaign performance.
  • Providing actionable insights and recommendations for continuous improvement to drive business growth.
  • Developing monthly and ad-hoc reports showcasing key metrics, achievements, and future plans to stakeholders.

Requirements

To succeed in this role, you will need:

  1. Minimum 4+ years of hands-on experience in SEO and PPC.
  2. Proficiency in tools such as Google Ads, Google Analytics, SEMrush, Ahrefs, and other SEO/PPC tools.
  3. Strong analytical and problem-solving skills to drive data-driven decision-making.
  4. Excellent verbal and written communication skills to effectively collaborate with stakeholders.
  5. Ability to work US hours (4 PM - 12 AM SA time) and have a reliable internet connection for remote work.

Benefits

We offer a range of benefits to support your success, including:

  • A flexible remote work environment to promote work-life balance.
  • The opportunity to work with international clients and cutting-edge tools to drive innovation.
  • Competitive compensation based on experience to recognize your value.