Growth Marketing Strategist Opportunity

2 days ago


Cape Town, Western Cape, South Africa Cue Full time
About Cue

Cue is a leading provider of modern customer service software solutions. Our platform enables businesses to communicate with customers using chatbots and live chat on various platforms.

We are seeking an experienced Performance Marketing Manager to join our team. As a Performance Marketing Manager, you will be responsible for driving revenue through demand channels like LinkedIn and Google. You will work closely with our sales function to identify new opportunities and develop strategies to increase brand awareness, generate leads, and ultimately drive sales.

Our company values innovation, teamwork, and customer satisfaction. We offer a dynamic and supportive work environment that encourages collaboration and growth.

Responsibilities
  1. Manage digital marketing operations, including paid advertising channels like LinkedIn, Google, Bing, and Meta.
  2. Develop and automate campaign reports to track performance and make informed decisions.
  3. Collaborate with the marketing team and other departments to improve campaign quality and consistency.
  4. Investigate new customer acquisition channels and opportunities, such as comparison websites and social media platforms.
  5. Conduct market research to stay updated on industry trends, competitor activities, and customer preferences, informing marketing strategies and identifying new opportunities.
  6. Develop and implement A/B testing strategies to optimize ad copy, landing pages, email subject lines, and other marketing elements.
  7. Work closely with the sales team to align marketing efforts with their goals, provide qualified leads, and gather feedback on lead quality and conversion rates.
Perks
  • Unlimited leave with a flexible policy.
  • A starter kit budget to choose your own equipment.
  • A collaborative and dynamic work environment.


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