Global Marketing Manager
2 days ago
As a Senior Marketing Manager at Techbiz Global GmbH, you will play a crucial role in driving business growth through effective marketing strategies.
The ideal candidate will have a strong background in performance marketing, lead generation, and demand generation for D2C and B2B.
A Bachelor's degree in Marketing, Business, or a related field, and an MBA, are preferred.
Key qualifications include expertise in digital and traditional media marketing, leadership skills, and experience working with marketing teams and agencies.
About the Company:- Techbiz Global GmbH is a leading recruitment and software development company with a diverse, globally distributed team.
- We provide IT recruitment, outstaffing, outsourcing, software development, and consulting services with a focus on making our partners achieve their business goals successfully.
The Senior Marketing Manager will be responsible for leading cross-functional marketing initiatives, ensuring consistency across all channels, and optimizing the customer journey.
Requirements:- Digital marketing expertise, including paid search, social, SEO, email, programmatic, TV, radio, print, and OOH.
- Experience leading marketing teams, including performance marketers, media buyers, designers, copywriters, UX specialists, and app marketers.
- Proven success in loyalty and rewards program development and execution.
- Strong agency and partner management experience, collaborating with media and distribution partners.
- Expertise in campaign calendar planning and execution, ensuring seamless rollout of ongoing campaigns and new product/service/app launches.
- Proficiency in Google Ads, Meta Ads, LinkedIn Ads, App Store Ads, CRM platforms (HubSpot, Salesforce, Marketo), and analytics tools (GA4, Tableau, BI tools, Firebase).
- Strong data analytics skills, with experience in A/B testing, attribution modeling, and budget optimization.
- Hands-on experience in web and app UX/UI optimization for conversion improvements.
- Strategic, adaptable, and results-driven, with a track record of maximizing ROI and business growth.
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