Marketing Insights Analyst
6 days ago
We are seeking a highly motivated and analytical Marketing Analyst to drive marketing success for our client's consumer goods products. As a key member of our team, you will play a crucial role in providing data-driven insights and recommendations to optimize marketing strategies and campaigns.
Key Responsibilities:- Collect, analyze, and interpret marketing data to identify market trends and opportunities.
- Develop and maintain marketing performance metrics and key performance indicators (KPIs) to track marketing campaign success.
- Conduct market research to identify emerging trends, customer needs, competitor activities, and potential threats and opportunities within the consumer goods market.
- Analyze the performance of marketing campaigns across various channels to identify areas for improvement and optimize campaign effectiveness.
- Translate data insights into actionable recommendations for our client's marketing team and senior management.
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- Strong analytical skills with the ability to collect, organize, analyze, and interpret large datasets.
- Proficiency in data analysis tools and techniques (e.g., Excel, Google Analytics, marketing dashboards).
- Excellent communication and presentation skills with the ability to effectively communicate complex data insights to both technical and non-technical audiences.
- Experience in the FMCG (Fast-Moving Consumer Goods) industry, particularly in Consumer Products Manufacturing.
- Experience working with marketing automation platforms.
- Market Share Analysis
- Customer Segmentation Analysis
- Campaign Performance (reach, engagement, conversion)
- Customer Lifetime Value (CLV)
- Customer Acquisition Cost (CAC)
- Brand Perception Analysis
- Social Media Engagement
- Return on Investment (ROI) for marketing initiatives
- Market Trends Analysis
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