Marketing Insights Analyst

6 days ago


Johannesburg, Gauteng, South Africa TalentCru Full time
Marketing Analyst Job Description

We are seeking a highly motivated and analytical Marketing Analyst to drive marketing success for our client's consumer goods products. As a key member of our team, you will play a crucial role in providing data-driven insights and recommendations to optimize marketing strategies and campaigns.

Key Responsibilities:
  • Collect, analyze, and interpret marketing data to identify market trends and opportunities.
  • Develop and maintain marketing performance metrics and key performance indicators (KPIs) to track marketing campaign success.
  • Conduct market research to identify emerging trends, customer needs, competitor activities, and potential threats and opportunities within the consumer goods market.
  • Analyze the performance of marketing campaigns across various channels to identify areas for improvement and optimize campaign effectiveness.
  • Translate data insights into actionable recommendations for our client's marketing team and senior management.
Requirements:
  • Bachelor's degree in Marketing, Business, Statistics, or a related field.
  • Strong analytical skills with the ability to collect, organize, analyze, and interpret large datasets.
  • Proficiency in data analysis tools and techniques (e.g., Excel, Google Analytics, marketing dashboards).
  • Excellent communication and presentation skills with the ability to effectively communicate complex data insights to both technical and non-technical audiences.
Preferred Qualifications:
  • Experience in the FMCG (Fast-Moving Consumer Goods) industry, particularly in Consumer Products Manufacturing.
  • Experience working with marketing automation platforms.
Key Performance Indicators:
  • Market Share Analysis
  • Customer Segmentation Analysis
  • Campaign Performance (reach, engagement, conversion)
  • Customer Lifetime Value (CLV)
  • Customer Acquisition Cost (CAC)
  • Brand Perception Analysis
  • Social Media Engagement
  • Return on Investment (ROI) for marketing initiatives
  • Market Trends Analysis


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