Senior Data Strategist

3 days ago

Pretoria, Gauteng, South Africa The South African Breweries Full time

**Job Title:** Senior Data Strategist - Brand Intelligence Specialist

**About the Role:

  • We are seeking a highly skilled and experienced Senior Data Strategist to join our team at The South African Breweries.
  • As a Senior Data Strategist, you will be responsible for leading and coordinating reporting efforts across paid, earned, and owned channels to maximize digital performance for assigned brands.

**Key Responsibilities:

  • Lead and coordinate reporting efforts across paid, earned, and owned channels to maximize digital performance for assigned brands.
  • Serve as the brand's reporting custodian, delivering integrated insights and actionable recommendations that drive measurable results.
  • Ensure all tasks—weekly, monthly, campaign-based, or special research projects—are executed with precision and completed within agreed timelines, maintaining the highest standards of quality.
  • Collaborate closely with Data Analysts to transform raw data into compelling insights and recommendations, aligning with brand strategy, current activities, and long-term strategic goals.
  • Evaluate performance data with a sharp focus on target audiences, brand passion points, and performance objectives.
  • Stay ahead of industry trends, platform updates, and emerging insights frameworks. Continuously evolve reporting templates and techniques to set new standards for data visualization, analysis, and presentation.
  • Manage multiple projects simultaneously, consistently enhancing quality through innovative approaches, challenging the status quo, and exploring creative methods to present insights.
  • Maintain accurate timesheets to ensure accountability and efficiency.
  • Deliver insights and recommendations that transcend individual brands and drive performance improvements across both traditional and digital marketing channels.
  • Interpret briefs with depth, delivering reports that not only meet objectives but address unstated brand partner needs, contributing to overarching KPIs with clarity and impact.
  • Innovate with tools to uncover deeper insights, regularly refine queries and improve data syntax to enhance accuracy and relevance, ensuring high-value insights are surfaced consistently.

**Minimum Requirements:**

  • Matric​
  • (Higher Certificate/Diploma) or relevant tertiary qualifications / certifications ​
  • 4+ years either insights analysis / strategy / research – key being the ability to interpret data and identify trends and insights ​
  • Knowledge and experience using research and reporting tools to drive performance insights identification and understanding​
  • Understanding of research techniques and frameworks with the ability to apply them in an agile environment​
  • Ability to interpret and communicate data and research across the marketing department
  • Media / Advertising / Branding jobs

The estimated salary for this role is R1 200 000 per annum, based on the location of Gauteng, South Africa. This estimate may vary depending on factors such as experience, qualifications, and performance.

This is a full-time position, requiring a strong commitment to delivering high-quality work. If you are passionate about data-driven decision making and have a proven track record of success in a similar role, we encourage you to apply.

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