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Senior Marketing Specialist

2 months ago

craighall Gauteng, South Africa PMG Recruitment Full time

**Job Title:** Marketing Coordinator

At PMG Recruitment, we are seeking a highly skilled Marketing Coordinator to join our team. As a key member of our marketing team, you will be responsible for managing our online marketing presence, including externally focused and internally focused communications.

**Key Responsibilities:**

  • Manage the online marketing presence, including social media platforms and our website.
  • Manage the marketing online ad spend, ensuring that our campaigns are effective and aligned with our business goals.
  • Act as a brand custodian, managing our corporate ID and ensuring consistency across all marketing materials.
  • Assist in go-to-market efforts for tailored products, working closely with our sales team to develop effective marketing strategies.
  • Database managed segmentation of customers, identifying meaningful insights to inform our marketing efforts.
  • Account Nurturing by creating journeys for specific segments, using data-driven insights to develop targeted marketing campaigns.
  • Creating content for these journeys, as well as general content for social media, ensuring our brand voice is consistent and engaging.
  • Digital marketing collateral management, ensuring that all marketing materials are up-to-date and aligned with our brand guidelines.
  • Events creation, coordination, and attendance, including internal designed programmes and 3rd party hosted gatherings.
  • Internal communications, ensuring that all team members are informed and engaged.

**Requirements:**

  • Marketing related degree or Philosophy Politics Economics degree (PPE) or similar.
  • Minimum 5 years of experience working in a marketing function.
  • WordPress Themes experience.
  • Excellent Content Writing skills.
  • Research knowledge.
  • Google Analytics.
  • CSS knowledge.
  • CRM software systems.
  • Adobe Creative Cloud.
  • Video editing.
  • Screen recording.

**Ideal Candidate:**

  • Someone who is happy to work alone, but also comfortable in a team.
  • Curiosity with constant holistic learning.
  • Problem solver.
  • Good communicator.
  • Take initiative and responsibility.
  • Managing time efficiently.
  • Someone who is self-aware.
  • An eye for detail.
  • Techno savvy.
  • Team player.
  • Someone who wants to contribute to South Africa.
  • Empathetic to the struggles of entrepreneurs and SMEs.