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RX Product Growth Specialist

3 weeks ago

Randburg, Gauteng, South Africa Dr Reddy's Laboratories Limited Full time

Company Overview

At Dr. Reddy's Laboratories Limited, we believe that good health cannot wait. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives.

Job Description

The job incumbent will be responsible for successfully growing the RX product portfolio through strategic marketing and achieving predetermined sales and profit targets by:

  1. Growing and reinforcing customer loyalty
  2. Appropriate targeting and segmentation
  3. Developing and implementing innovative brand and market strategies for General Practitioners, Pharmacies, and Specialists
  4. Working with agencies on promotional items and advertising
  5. Improving product and commercial knowledge and sales effectiveness of sales force for promoted brand(s)
  6. Ensuring short, medium, and long-term sales and profit projections for promoted brand(s) with appropriate resource allocation
  7. Working with internal and external customers i.e. Synapse Sales Team, General Practitioners, Pharmacies, and Specialists
  8. Management of listings in collaboration with KAM

Qualifications and Skills

  • Ability to work independently as well as collaboratively in a fast-paced, high-energy organization
  • Commercial savviness
  • Relevant Marketing degree. Minimum 5 years experience in Brand Management within Pharma, ideally in RX
  • Proven ability to work in cross-functional teams
  • Track record of proven success in previous and current position
  • Excellent verbal and interpersonal skills with the presentation and negotiation skills to go with it
  • Excellent planning and organizing skills
  • Self-motivated and able to work independently
  • Results-oriented and able to meet tight deadlines
  • Tenacity in the face of challenging expectations
  • Proven leadership skills in a functional role
  • Advanced computer skills: MS Excel, Word, and PowerPoint