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Performance Marketing Expert

1 month ago

Stellenbosch, Western Cape, South Africa DentistFind Full time

About DentistFind

DentistFind is a pioneering dental marketing platform and service dedicated to empowering dental professionals to achieve consistent and effortless growth. By combining cutting-edge technology with personalized consultation, we equip dental practices with the tools and guidance necessary to succeed.

Our Mission

We strive to provide an intuitive app that offers real-time notifications, actionable reports, and performance reviews, while expert consultants offer training and support tailored to each practice's unique needs. Our focus on ease of use and collaboration enables dental practices to concentrate on providing excellent patient care while enjoying steady growth.

Job Overview

As a seasoned Digital Media Specialist, you will work closely with our CEO and Marketing Manager to create and optimize ads on various platforms, analyze ad data, create reports, and provide recommendations to improve returns on ad spend. You will also assist with other marketing tasks and be in direct communication with clients.

Key Responsibilities

  • Develop all aspects of digital campaigns, including ad account setup, audience research, creatives, copy, bidding, and scheduling.
  • Execute paid campaigns across platforms, including Google, Facebook, Instagram, and TikTok.
  • Stay up-to-date with trends and follow best practices in performance marketing.
  • Creatively test various parameters of ad campaigns and paid platforms.
  • Coordinate budget allocation across platforms and campaigns.
  • Monitor ads and identify poor performance in campaigns.
  • Respond and communicate directly with clients as needed.
  • Frequently analyze data and create reports.

Required Skills and Qualifications

  • Minimum of 3 years of experience as a media buyer or similar role with experience in digital media.
  • Proven experience in performance marketing with a proven track record of success.
  • Show agile thinking, make data-driven decisions, and have an eye for details.
  • You are organized, a fast action-taker, and display flexibility in thinking.
  • Proficient in Excel, Facebook Ads Manager, and Google Ads.
  • Solution-oriented with the ability to show and take initiative.
  • Innovative, accustomed to working under tight deadlines.

Preferred Qualification

  • Google Analytics, META certification, and/or Google Ads certification is a plus.

Additional Information

  • Set-up: Full-time, Remote
  • Schedule: Monday - Friday, for 7.5 Flexible working hours between 6am-6pm Eastern Standard Time Zone (EST)