Data-Driven Tracking Specialist

5 days ago

Johannesburg, Gauteng, South Africa Caliber6 Full time

Job Summary

We are seeking a highly skilled Data-Driven Tracking Specialist to join our team at Caliber6. This role is responsible for ensuring the optimal functioning of tracking systems across various platforms, including Google Tag Manager, Google Analytics 4 (GA4), Looker Studio, and other related tools.

Key Responsibilities:

  • Debugging and Troubleshooting: Identify and resolve issues related to tracking implementations, including Google Tag Manager (GTM), Google Analytics 4 (GA4) Facebook Pixel, TikTok Pixel, and Google Search Console.
  • Tracking Implementation and Optimization: Ensure accurate tracking of marketing activities and events across various platforms, including website activity, e-commerce transactions, and conversions.
  • Data Analysis and Reporting: Work with the marketing team to analyze tracking discrepancies, assess data integrity, and offer solutions to enhance data collection and reporting accuracy.
  • Cross-platform Integration: Maintain and ensure the correct integration of all digital marketing tracking technologies, including but not limited to Google Analytics, GTM, Looker Studio, Facebook Pixel, TikTok Pixel, Google Search Console, and others.
  • Collaboration with Development and Marketing Teams: Communicate with both technical and non-technical teams to ensure all tracking setups are in place and functioning correctly.
  • Documentation and Best Practices: Create clear documentation for tracking setup, troubleshooting procedures, and data flow for internal reference and best practices.

Required Qualifications:

  • A minimum of 3-4 years of hands-on experience in digital marketing analytics and tracking implementations, preferably in a non-agency environment.
  • Strong proficiency in Google Tag Manager, Google Analytics 4 (GA4), and Looker Studio.
  • Extensive experience with tracking and managing data for Facebook Pixel, TikTok Pixel, and Google Search Console.
  • Solid understanding of web analytics, event tracking, and the technical aspects of data collection.
  • Exceptional problem-solving skills with an ability to troubleshoot tracking issues in complex environments.
  • Strong attention to detail and data accuracy.
  • Experience working independently with minimal supervision while managing multiple projects.
  • Excellent communication skills, both written and verbal, with the ability to explain technical concepts to non-technical teams.

Estimated Salary: $80,000 - $110,000 per year, depending on experience and qualifications.

About Caliber6: We are a dynamic and growing marketing agency dedicated to delivering data-driven insights and results to our clients. As a Data-Driven Tracking Specialist at Caliber6, you will have the opportunity to work with a talented team and contribute to the success of our marketing campaigns.

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