E-commerce Project Specialist

2 weeks ago


Kimberley, Northern Cape, South Africa Unique Personnel Ltd Full time
Job Summary

As an E-commerce Project Specialist at Unique Personnel Ltd, you will play a crucial role in supporting the establishment of e-commerce projects and growing online sales capabilities through new e-commerce channels. You will effectively collaborate with cross-functional teams to launch new e-commerce channels, manage and optimize all online sales channels, and connect e-commerce to existing digital ecosystems.

Key Responsibilities
  • Develop and implement e-commerce roadmaps and marketing plans to support business objectives and sales goals across business units.
  • Collaborate across functions and within Marketing to effectively integrate e-commerce into digital ecosystems and activities.
  • Proactively manage online sales touchpoints, including owned and partner sites, and manage e-commerce digital assets and content effectively for all products.
  • Analyse data and performance of e-commerce ecosystems to draw performance insights, identify gaps, and suggest improvements.
  • Manage online customer journeys, optimizing for sales, including lead generation for both B2C and B2B products and conversion on owned e-commerce channels and retail partners.
  • Develop CRM marketing plans to support business objectives and goals across business units, manage all CRM/direct communication deployment, measurement, and reporting, and implement CRM campaigns to engage, retain, upsell, and recruit prospects.
Requirements
  • Relevant degree/diploma in Marketing/Data Analytics or related field.
  • 7 years of experience in e-commerce, direct marketing, and CRM.
  • Experience in online customer journey mapping and orchestration, digital marketing workflows, and campaigns.
  • Strong project management skills, solid interpersonal and communication skills, and ability to work well under pressure and within tight deadlines.


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