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Paid Media and SEO Expert

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Johannesburg, Gauteng, South Africa Infinity Brands Full time

About the Job:

We are looking for a highly experienced Online Advertising Manager to join our team at Infinity Brands. As a Paid Media and SEO Expert, you will be responsible for developing and executing paid media strategies aligned with business goals.

The ideal candidate will have a proven track record of managing successful paid advertising campaigns across Google Ads, Facebook, Instagram, and other platforms. You will also have experience with tools like Google Analytics, Google Ads, SEMrush, Ahrefs, Moz, and social media ad platforms.

As a Search Engine Optimization Specialist, you will be responsible for developing and implementing an SEO strategy to improve organic search rankings and drive website traffic. You will conduct comprehensive SEO audits, identify relevant high-value keywords, and optimize on-page content.

This is a fantastic opportunity to work in a collaborative and innovative working environment with a focus on team success.

Responsibilities:

  1. Develop and execute paid media strategies aligned with business goals
  2. Set clear KPIs for all paid campaigns and monitor performance
  3. Conduct thorough keyword research to guide PPC and SEO efforts
  4. Manage budgets, bid strategies, and ensure the highest possible ROI for ad spend
  5. Design and write compelling ad copy that drives engagement and conversions
  6. A/B test creatives, landing pages, and targeting options to optimize performance
  7. Work closely with the content team to develop appropriate ad visuals and materials
  8. Use analytics tools to measure and report campaign effectiveness
  9. Track and report on key metrics (impressions, clicks, conversions, CTR, CPC, CPA, etc.)
  10. Develop and implement an SEO strategy to improve organic search rankings and drive website traffic
  11. Conduct comprehensive SEO audits and make recommendations for technical SEO improvements
  12. Identify relevant high-value keywords and optimize on-page content
  13. Build high-quality backlinks through outreach and link-building initiatives